Why should you become involved?
If you are an institution seeking to learn more about your visitors, or if you are an institution who already knows about your visitors but would like to see how your visitors and their experiences compare to those of your peers, this system is being designed for you. Being involved will not only provide data that allow you to watch for trends over time, but also present the opportunity to help shape the types of questions and strategies we explore in the near future.
How is COVES unique?
COVES is the only collaboration of its kind for science museums. Although many science museums currently have audience-focused data efforts, these efforts are not generally designed for comparisons across sites. Furthermore, ongoing studies enable museums to engage in a continuous learning process through which they can test out various strategies for attracting new audiences, encouraging repeat visitation, and strengthening the quality of the visitor experience to see how visitors respond through changes in the data over time.